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The Marketing Struggles of Local Small Businesses
Local small businesses lack time, knowledge and skills to market their businesses leading to procrastination and missed opportunities.
Emeka Ogbonnaya
October 17, 2024
Good morning!
It’s Thursday, October 17th, and in this week’s editorial, we’re addressing the marketing challenges that are holding local businesses back from reaching their potential. This focus was inspired by recent conversations with local entrepreneurs, where many expressed their frustrations over the struggles they face in promoting their businesses effectively.
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Editorial
The Marketing Struggles of Small Businesses in Broxbourne
Local small businesses much like their counterparts nationwide, are facing significant marketing challenges. Despite the recovering economy and strengthening consumer spending, many local business owners feel overwhelmed by the demands of marketing. According to a recent report, 73% of small business owners aren’t confident that their current marketing strategies contribute to their business goals, and 81% are concerned about the economic impact on their operations. These challenges are leading to procrastination and missed opportunities, preventing businesses from reaching their full potential.
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